SEO marketing is going to cost a company, like any other marketing campaign. However, it can be cheap or it can be expensive; these two factors depend on the way the campaign is run, the people and the experts behind the campaign, its objectives and whether it suits the needs of the company or not.
An SEO marketing can cost $30 per month or even $25,000 per month. Mainly the cost depends on the way a marketer or an SEO expert handles the SEO marketing campaign, but there are different things that are taken into consideration, before a budget for SEO is made; must see the link
Before Budget & Cost
Before a budget for SEO marketing is made and cost is determined, there are a few questions that every company should ask:
• Are they selling a service or a product or products and services both?
• Does the company need an online presence, or physical presence is enough?
• Does the company has an existing presence online?
• Do they need more organic traffic and what is the situation of existing organic traffic?
• Do any of the search terms on Google are related to the website, and come on top of the search engine results?
• Is there a lot of competition for keywords in the industry, the company is operating in?
• Are the other competitors using SEO marketing as well, to promote their website and content?
Some companies would want to hire an SEO expert, because the marketers of the company don’t know how to implement SEO on the current business model. Moreover, if the company hires SEO experts, then this would mean that the marketers would have more time to focus on other marketing activities and might even assist the SEO expert in some areas like SEO and social media.; check out the link
Thus, when deciding on a budget and what cost a company has to pay for SEO, the company has to first decide whether they want to outsource SEO or if the marketers have the knowledge to do it on their own; visit the link
The cost would vary according to the SEO agency chosen, the services that they offer, how long they sign a contract for and the pricing that they charge over all.
Marketing Activities & SEO
The budget for SEO would come out of the marketing budget that a company set, which is why a company first needs to decide the number of marketing activities that need to be carried out other than SEO marketing. This would provide the company with the information about how much they can spend on SEO and which marketing activity they can eliminate to spend more on SEO marketing; check out the information in the link
Needs Of The Company
To narrow down what a company wants from an SEO marketing campaign, the company needs to set objectives:
1. They need to set a goal; what they want to see an increase in when it comes to an SEO campaign?
2. They need to assign a value to the goal; should there be a specific percentage increase in the number of people who visit the website on a daily basis?
In terms of the needs of the company, if the company is hiring the services of an SEO specialist, then there are some other things which should be considered as well; click here
What Does The Website Need?
There are companies who don’t have websites, and when they seek services of an SEO agency, the first thing that they ask them is to make a website. Other services that affect the cost of SEO include the maintenance of the website, an update of the website on a daily basis, creating a landing page, creating blogs to promote the website, engaging in social media marketing and creating a unique multimedia to attract users towards the website.
In-House Or Outsource
Before making a decision about whether to do SEO marketing in-house or outsource it, the company needs to consider two things. Firstly, if doing it in-house is less expensive, as compared to outsourcing it, then in-house would be the best option; must see the link
Secondly, if there is an SEO expert already working inside the company, with experience in SEO, then there is no need to outsource the job, because it is more likely to cost more.
This decision would ultimately come down to the budget that is decided for SEO marketing; watch the video on the given link
The Nature Of Business
There are situations where the investment in SEO marketing is not required, and then there are situations in which SEO marketing needs to be invested in. Thus, a company would analyze the kind of business it does, the kind of promotion that it needs, whether it is important for the company that people visit its website and what are they willing to pay for SEO marketing.
If it is an e-commerce website, then the company would want to invest more in the SEO marketing, because their whole business depends on people visiting their website and ordering from it. However, if it is a pharmaceutical company that doesn’t sell online and relies more on physical presence, then SEO marketing won’t be a priority.
Type Of SEO Marketing
The type of SEO marketing that a company chooses depends on the nature of its business. For example, there are companies that may want more of social media, SEO, as compared to businesses who want to promote their content more through blogging and online articles that take the user back to their website; open the link
The cost of SEO can be cheap or very expensive, but all depends on what kind of SEO marketing campaign a company requires. Further, a company should create a budget beforehand, consider all the facts and figures related to SEO marketing and the outcome that they want from the campaign. Planning would make things easier for a company and would make the job of an SEO specialist, easier.
Originally posted 2019-10-18 01:18:33.